Syntho Press Kit

Find relevant information about Syntho and their team

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About Syntho

Founded in 2020, Syntho is an Amsterdam-based company revolutionizing the tech industry with AI-generated synthetic data. As the leading provider of synthetic data software, Syntho’s mission is to empower businesses worldwide to generate and leverage high-quality Synthetic Data at scale through our 3 main solutions:

Test Data Management

  • De-Identification & Synthetization

    Comprehensive Testing with Representative Date.

  • Rule-Based Synthetic Data

    Simulate Real-World Scenarios.

  • Subsetting

    Create Manageable Date Subsets.

Data Masking

  • PII Scanner

    Identify PII automatically with our AI-powered PII Scanner.

  • Synthetic Mock Data

    Substitute sensitive PII, PHI, and other identifiers.

  • Consistent Mapping

    Preserve referential integrity in an entire relational data ecosystem.

AI-Generated Synthetic Data

  • Quality Assurance Report

    Assess generated synthetic data on accuracy, privacy, and speed.

  • Time Series Synthetic Data

    Synthesize time-series data accurately with Syntho.

  • Upsampling

    Increase the number of data samples in a dataset.

What we do

Syntho, through its Syntho Engine, is the leading provider of Synthetic Data software and is committed to enabling businesses worldwide to generate and utilize high-quality Synthetic Data at scale. By making privacy-sensitive data more accessible and more rapidly available, Syntho enables organizations to accelerate the adoption of data-driven innovation. Accordingly, Syntho is the winner of the prestigious Philips Innovation Award, Unesco’s Challenge at VivaTech, and is listed as a Generative AI startup “to watch” by NVIDIA. So, why use real data when you could use synthetic data?

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Meet the team

Marijn Vonk
Marijn Vonk
Chief Product Officer

Marijn has a background in computing science, industrial engineering and finance and been working as a consultant in fields of cyber security and data analytics.

Wim Kees Janssen
Wim Kees Janssen
Chief Executive Officer

Wim Kees has a background in economics, finance and investments and has experience in product development (including software) & strategy.

Simon Brouwer
Simon Brouwer
Chief Technology Officer

Simon has an education in artificial intelligence and experience in machine learning. As a data scientist he worked with large amounts of data within a variety of companies.

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Data privacy as a key driver for success

100%

More compliance costs for companies that lack privacy protection

30%

More profits for companies that earn and maintain digital trust with customers

70%

Increase in industry collaborations expected with use of privacy tools

46%

Of breaches exposed PII, including customer emails and home addresses

60%

Of training data for AI will be synthetically generated by 2024

46%

Is the cost reduction in breaches when companies use AI

Philips Innovation Award
2020 Winner

Watch our winning synthetic data pitch!
Syntho winner of philips innovation award 2020 thumbnail

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