A product demo in a sales process is essentially a time machine for your prospective client. They use this time machine to get a vision of what the future will look like, if they decide to buy your product. Therefore, these demos are very valuable and critical in your prospect’s decision making process.
Your prospect will use the time machine to get a clear view of how well your product works for their specific use case. Seeing that you took the time to really understand their business, sector and challenges will trigger the prospect to take you seriously and the chances of making a sale will increase. A critical part in giving a great demo is making sure you have the correct data, relevant for your prospect. However, having the right data in place for your demo typically introduces challenges.