Privacy Policy

At Syntho your privacy is everything. We are committed to respecting your privacy and the confidentiality of your personal information. This Privacy Policy outlines our information practices and the options you have for the way your personal information is collected, used, stored, and disclosed. This statement applies to information processed by Syntho in order to provide Syntho products, services, and related support, as well as information collected for marketing purposes.

How do we collect, use, process and store your personal data?

Syntho requires certain personal data in order to provide you with information on our products and services. For example, if you:

  • request information via the contact page on our website: syntho.ai;
  • submit comments or questions via the contact page on our website; or
  • sign up for use of our products or services.

In these instances, we often collect information such as name, physical address, telephone number, and e-mail address, company name.

Please note that this list is not exhaustive and that we may also collect and process other personal data to the extent it is useful or necessary for the provision of our services.

Syntho processes personal data pursuant to one or more processing grounds from the General Data Protection Regulation:

  1. Consent;
  2. Performance of an agreement to which the individual is a party;
  3. Compliance with a legal obligation;
  4. Legitimate interest of Syntho or a third party.

When Syntho processes personal data on the basis of a legitimate interest, such processing relates to: [e.g. marketing, advertising, conducting research on its own products or services, IT management and security, sharing data with another party].

Purpose Processing grounds
Delivery of products or services and the Website Performance of the contract, legitimate interest
Marketing purposes Legitimate interest
Sending newsletters Consent
Improvement of products or services and the Website, whether or not for the benefit of data subject Legitimate interest
Contact form(s) / relationship management Consent
Website analysis and Log Files Legitimate interest
Fraud prevention Legitimate interest
Legal obligation Legal obligation
Handling of job applications Consent, legitimate interest

How we use your information?

We use the information we collect in various ways, including to:

  • Provide, operate, and maintain our website
  • Improve, personalize, and expand our website
  • Understand and analyze how you use our website
  • Develop new products, services, features, and functionality
  • Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes
  • Send you emails
  • Find and prevent fraud
  • Log Files

Syntho follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.

Provision of personal data to third parties

Syntho will not provide personal data to third parties, unless:

  • they are provided to a processor engaged by Syntho, which will process the personal data on behalf of Syntho in accordance with this privacy statement and the purposes included therein. Syntho will then enter into an agreement with processor requiring it to take sufficient technical and organizational measures to provide adequate safeguards for the intended data processing; or
  • is obliged on the basis of a legal obligation to hand over the data to a competent authority.

 

Job Applicants

Syntho processes personal data of job applicants that could potentially be relevant for going through an application process, including information about the applicant’s educational level and employment history. These data are processed because Syntho has a legitimate interest in being able to assess whether the applicant’s qualities match the job description.

The personal data that Syntho receives as part of an application procedure will be deleted no later than 4 weeks after the end of this procedure, unless the applicant requests this earlier or if Syntho has obtained permission to keep the data longer. In case the application procedure leads to the conclusion of an employment contract, the personal data will be kept for as long as necessary. For information on the processing of employee personal data, please refer to the internal employee regulations of Syntho.

Navigation and cookies

Like any other website, Syntho uses ‘cookies’. These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users’ experience by customizing our web page content based on visitors’ browser type and/or other information.

For more general information on cookies, please read the cookie policy on Syntho website.

Marketing tools

Syntho uses tools such as Google Analytics/Tag Manager, Microsoft Clarity, Active Campaign, MS Office and One Drive to understand the behaviour of our Website visitors. These tools collect data such as what pages you visit, how long you stay on our site, and how you navigate our site. Syntho uses this information to improve our Website and provide a better user experience. Tools may also be used for marketing automation and email marketing. Email marketing will not be used without consent of data subject.

Whenever possible, we will strive to use the aforementioned tools as privacy friendly as possible. To that end, we have set up Google Analytics to only share a shortened version of your IP address with Google. If you would like to know more about how Google processes your personal data, please click here.

Human Resources tools

Syntho uses human resources tools such as Nmbrs, Recruitee, Mijn.kantoor, Arbovita and UWBS for our employees and job applicants. These tools collect data such as name, email address.

Your rights

We want to make sure you are aware of your rights in relation to the information and/or data that we process about you.  We have described those rights and the circumstances in which they apply, below:

  • Right of access – You have the right to obtain a copy of information we hold about you
  • Right of rectification or erasure – If you feel that any data that we hold about you is inaccurate, you have the right to ask us to correct or rectify it. You also have a right to ask us to erase information about you where you can demonstrate that the data, we hold is no longer needed by us, or if you withdraw the consent upon which our processing is based, or if you feel that we are unlawfully processing your data. Please note that we may be entitled to retain your personal data despite your request, for example if we are under a separate legal obligation to retain it. Your right of rectification and erasure extends to anyone we have disclosed your personal information to, and we will take all reasonable steps to inform those with whom we have shared their data about your request for erasure. ‍
  • Right to restriction of processing – You have a right to request that we refrain from processing your data where you contest its accuracy, or the processing is unlawful and you have opposed its erasure, or where we do not need to hold your data any longer but you need us to in order to establish, exercise or defend any legal claims, or we are in dispute about the legality of our processing your personal data. ‍
  • Right to Portability – You have a right to receive any personal data that you have provided to us in order to transfer it onto another data controller where the processing is based on consent and is carried out by automated means. This is called a data portability request. ‍
  • Right to Object – You have a right to object to our processing your personal data where the basis of the processing is our legitimate interests including but not limited to direct marketing and profiling. ‍
  • Right to Withdraw Consent – You have the right to withdraw your consent for the processing of your personal data where the processing is based on consent. ‍
  • Right of Complaint – You also have the right to lodge a complaint about any aspect of how we are handling your data. 
  • Marketing Communications – To stop receiving marketing (such as email, postal or telemarketing), then please contact us using the contact us details below.

You may submit your request to exercise the above rights or powers in writing to Syntho via the contact details at the bottom of this privacy statement. Syntho will process your request within one month. If the request is complex or large in number, Syntho may choose to extend this period by two months.

If you have a complaint about the processing of your personal data, you can report it to us using the contact details at the bottom of this privacy statement. You can also submit your complaint to the Personal Data Authority:

Autoriteit Persoonsgegevens

PO Box 93374

2509 AJ The Hague

www.autoriteitpersoonsgegevens.nl

Retention

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Security

Due to the nature of the services that we provide and the strict legislation and regulations that are in place, the importance of information security is paramount for Syntho. We pay constant attention to information security and strive to use commercially acceptable means of protecting personal information. However, no method for data in transit or data at rest is absolutely secure. While we use commercially acceptable means to protect personal information, we cannot guarantee absolute security.

Privacy Policy Changes

We may update this Privacy Policy from time to time to reflect regulatory changes and changes to our business. We advise you to periodically check our website for the up-to-date version to keep informed of how we protect your privacy. The current version of this privacy statement was updated on the 29th of August 2023.

Contacting Syntho

If you have any questions, concerns or complaints with respect to this Privacy Policy, please contact us:

Syntho, BV.

John M. Keynesplein 12

1066 EP, Amsterdam

The Netherlands

info@syntho.ai