Synthetic data generation – testing perspective

Testing and development with representative test data is essential to deliver state-of-the-art tech solutions. In this video snippet, Francis Welbie will explain generating synthetic data from the testing point of view. 

This video is captured from the Syntho webinar about why do organizations use synthetic data as test data?. Watch the full video here.


Synthetic data generation has been gaining popularity in the field of software testing. With its numerous benefits, it offers a new level of flexibility and freedom to development teams. In this post, we will explore the advantages and challenges of using synthetic data in testing.

Benefits of Synthetic Data Generation

  1. Independence and flexibility for development teams: Synthetic data offers an alternative to real-world data, which allows development teams to work independently and with more flexibility.
  2. Representative data for investigating and reporting purposes: With synthetic data, development teams can generate data that is representative of real-world scenarios and is suitable for investigative and reporting purposes.
  3. Availability of data for sharing within and outside the team: Synthetic data can be shared within and outside the team, allowing for easier collaboration and testing.
  4. Risk reduction with data leaks in the system: Synthetic data offers peace of mind by reducing the risk of sensitive data being leaked.

Challenges of Synthetic Data Generation

  1. Interaction with systems outside the company: Interactions with external systems can present challenges in using synthetic data in testing.
  2. Technical difficulties in end-to-end testing: Synthetic data can present technical difficulties in end-to-end testing, which need to be addressed.
  3. The need for an API strategy when connecting with the outside world: With the rise of APIs, an API strategy is essential when using synthetic data to connect with the outside world.


While synthetic data presents challenges, its advantages cannot be ignored. It offers development teams more flexibility, independence, and peace of mind. Therefore, it is crucial to consider the pros and cons of using synthetic data and how it can benefit testing. With proper planning and execution, synthetic data can be an excellent tool for testing and improving software quality.


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Data is synthetic, but our team is real!

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