Syntho wins ITEA Award of Excellence for Business Impact with IWISH Project

Accelerating healthcare innovation with synthetic data

Syntho, a Netherlands-based company pioneering synthetic data technology, has received the ITEA Award of Excellence for Business Impact for its contribution to the ITEA project IWISH (Intelligent Workflow optimisation and Intuitive System interaction in Healthcare). The award highlights Syntho’s role in enabling privacy-preserving innovation in healthcare through scalable synthetic data solutions.

One of the biggest barriers to developing AI in healthcare is gaining access to high-quality, privacy-preserving data. Within IWISH, Syntho developed the Syntho Engine, a synthetic data generation platform that can be used for clinical use cases. Validated against real-world clinical datasets, it achieved near-identical machine-learning performance with only a 0.6% performance gap. This breakthrough allows hospitals and AI developers to replace months of data access procedures with almost instant access to synthetic training data for AI models and analytics.

Transforming operating room efficiency

European hospitals lose an estimated EUR 9 billion annually due to inefficiencies in operating rooms. IWISH tackled this challenge with advanced machine learning, workflow tracking, and synthetic data.
Syntho ensured that these AI systems could be developed, validated, and deployed in a privacy-preserving way, which is a critical enabler for clinical adoption. The collective result of this project is a 36% improvement in surgeries finishing on time, marking a significant step toward smarter, more efficient operating rooms.

Driving growth through collaborative R&D

“Winning the ITEA Award of Excellence demonstrates how synthetic data can deliver both business and societal impact. IWISH has proven that privacy-preserving synthetic data can be a practical enabler for healthcare innovation, and we’re proud to have played a central role,” said Wim Kees Janssen, CEO and co-founder of Syntho.
 
The IWISH project builds on the earlier ITEA project IMPACT and was carried out under the ITEA cluster of the Eureka network, along with project partners from Leiden University Medical Center, Delft University of Technology, Almende, and Philips, with support from national funding agencies including the Netherlands Enterprise Agency, Enterprise Singapore, and TÜBİTAK.