Having a strong data foundation with easy and fast access to usable, high quality data is essential to develop models (e.g. dashboards [BI] and advanced analytics [AI & ML]). However, many organizations are affected by a sub-optimal data foundation where data cannot simply be used and shared.
Challenge
A sub-optimal data foundation where data cannot simply be used and shared
Data access is critical
Data is critical to be smarter than the competition
Without (timely access to) data, data driven innovation and analytics is not possible
Endless valuable opportunities are wasted due to “locked” data
Getting access to data takes ages
Privacy regulations like the GDPR are strict and limit access to data
Overhead like internal processes, risk assessments, data access requests are time consuming
Anonymization does not work
They destroy your data making it no longer suitable (garbage in = garbage out)
A privacy risk will always be present
They are not scalable because they work different per dataset and per data type
Our solution: AI generated synthetic data
Mimic (sensitive) data with AI to generate synthetic data twins
Step 1
Generate synthetic data
We generate completely new and fake data. Personal data and 1-to-1 relations are simply not present anymore in the generated synthetic data. Hence, synthetic data is exempt from privacy regulations, such as the GDPR
Step 2
Learning process with AI
Key difference at Syntho: we apply AI to model the generated synthetic data in such a way that we preserve relationships, patterns and statistics on dataset (or database) level. This is what we call a synthetic data twin.
Step 3
Result: AI generated synthetic data twin
An AI generated synthetic data twin can be used as-if it is original data.
Unlock (sensitive) data
Synthetic data is exempt from privacy regulations, such as the GDPR
Unlock personal data and have access to more data that was previously restricted (e.g. due to privacy)
As-good-as-real data
An AI generated synthetic data twin is statistically identical in comparison to the original data
Use AI generated synthetic data as-if it is original data
Easy, fast and scalable
Bypass internal processes, risk assessments, data access requests and similar time consuming overhead
Scalable solution that works the same for each dataset and for each datatype
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Value
Build your strong data foundation with easy and fast access to usable, high quality data
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