Client cases

Synthetic data for analytics

Having a strong data foundation with easy and fast access to usable, high quality data is essential to develop models (e.g. dashboards [BI] and advanced analytics [AI & ML]). However, many organizations are affected by a sub-optimal data foundation where data cannot simply be used and shared.

Challenge

A sub-optimal data foundation where data cannot simply be used and shared

Data access is critical

Getting access to data takes ages

Anonymization does not work

Our solution: AI generated synthetic data

Mimic (sensitive) data with AI to generate synthetic data twins

Step 1

Generate synthetic data

We generate completely new and fake data. Personal data and 1-to-1 relations are simply not present anymore in the generated synthetic data. Hence, synthetic data is exempt from privacy regulations, such as the GDPR

Step 2

Learning process with AI

Key difference at Syntho: we apply AI to model the generated synthetic data in such a way that we preserve relationships, patterns and statistics on dataset (or database) level. This is what we call a synthetic data twin.

Step 3

Result: AI generated synthetic data twin

An AI generated synthetic data twin can be used as-if it is original data.

Synthetic data for advanced analytics

Unlock (sensitive) data 

As-good-as-real data

Easy, fast and scalable

Value

Build your strong data foundation with easy and fast access to usable, high quality data

syntho guide

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